Concept website — a fictional perfume store, designed and built as a portfolio demo. No real orders are taken and no payment is charged. Site created by Mirajul Suvo.

Concept website by Mirajul Suvo — no real orders.

Coach · For Him · 2026

Coach Pure Platinum Parfum 100ml

$21

Pure Platinum by Coach is a Parfum for men, launched in 2026, created by Bruno Jovanovic. It opens with Lavender, Mandarin and Apple, moves into Rum Absolute, Orange Blossom and Moss, and dries down to Ambrox, Labdanum and Cedarwood.

New to Pure Platinum? Start with a 5 ml decant for $12, or join the list for 10% off your first order WELCOME10

Size: 10 ml decant

1
Description

Pure Platinum by Coach is a Parfum for men, launched in 2026, created by Bruno Jovanovic. It opens with Lavender, Mandarin and Apple, moves into Rum Absolute, Orange Blossom and Moss, and dries down to Ambrox, Labdanum and Cedarwood.

Top
Lavender, Mandarin, Apple
Heart
Rum Absolute, Orange Blossom, Moss
Base
Ambrox, Labdanum, Cedarwood
Fragrance details
BrandCoach
ConcentrationParfum
Launched2026
PerfumerBruno Jovanovic
Main accordsAromatic, Amber, Lavender
Full bottle100 ml
Made forFor Him

Decants are poured from a full bottle into a clean glass atomiser, so you can wear the real fragrance before buying the bottle. Decants ship in a plain glass atomiser; full bottles ship as sold by the brand.

Ships by ground within the contiguous US in 3–6 business days. Free over $100. Sealed full bottles can be returned within 30 days. Decants cannot be returned.

Scent profile

How Pure Platinum Unfolds

Main accords: Aromatic, Amber, Lavender. A perfume changes as it dries. The top fades within minutes, the heart carries the first hours, and the base is what stays.

StrengthModerate

Noticed in a room

Typical wear6–8 h

On skin

SeasonAutumn · Winter

Best worn

Top notesFirst 15 minutes
LavenderMandarinApple
Heart notesHours one to four
Rum AbsoluteOrange BlossomMoss
Base notesInto the night
AmbroxLabdanumCedarwood

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Pure Platinum
10 ml decant · $21